Independent AI concept
Puffy
A little longer.
Visual direction, an image series, a campaign page and advertising concepts.
Sandra Sigurjónsdóttir / Norway
SANDRA
Photography, AI & digital design.
I create photos, AI image series and content for brands. From iPhone tutorials and carousels to landing pages and digital campaigns.
What I do
The skills behind the work.
One idea can become a photo, a post, a page or a campaign. I work across the parts that bring it together.
0102030405
AI imagery & art direction
Product, interior and lifestyle images. References, styling, light and a consistent visual direction.
iPhone photography & teaching
Light, angles, framing, posing and editing. Practical tutorials that help people take better photos with their phone.
Social content & visual branding
Reels, carousels, Stories and branded feeds. Ideas, scripts, photography, design and editing.
Digital marketing & campaigns
Content planning, social strategy and campaign coordination. Thinking about the audience, the message and where it will be seen.
Web design & AI workflows
Landing pages, responsive layouts and creative workflows. I also built my own AI photo and content product, SSELFIE.
01 / AI imagery & art direction
A product. A place. A complete image series.
I start with the real product and build a setting around it. Wider views, close details and everyday moments each have a role in the series.
Independent AI concept
LK Hjelle
A place to settle in.
Visual direction, product references and a five-image concept series.
Independent AI concept
Aursnes Bygg
A home before it’s built.
Visual direction and concept imagery based on architectural and site references.
02 / iPhone photography & teaching
Light, framing and a little practice.
I teach people how to take better photos with their iPhone. My tutorials show the small changes in angle, light and posing that make a difference.
More tutorials, photos and the work as it happens.
04 / Digital marketing & campaigns
Intersport. Content for ten stores.
In 2023, I led social and visual marketing across ten Intersport stores, including content and campaigns. One campaign generated approximately 20 million views in two weeks.
My work brings together the creative idea, the content plan and the practical work of getting it made and published.
Explore the Intersport case study20M
Approximate campaign views
across ten stores in two weeks.
INTERSPORT / 2023CONTENT · SOCIAL · CAMPAIGNS
05 / Web design & AI workflows
I built SSELFIE. And the work around it.
I designed and built my own AI photo and content product with AI support, working across the frontend, backend and creative workflows. That includes custom Flux models on Replicate, image creation and the pages that explain the product.
I also design landing pages and responsive layouts, thinking about how the images, words and next step work together. The Puffy concept includes a campaign page and advertising examples.
SSELFIE / AI image work
A little about me
Different skills. The same eye for detail.
My background is in modelling, hairdressing, interiors and digital marketing. I've spent time in front of the camera, styling people and rooms, and making content for brands.
I started learning about AI in 2021. Today, my work brings photography, content and digital design together. I like figuring out how things work and making something people can use.
Norway · Available for remote work
Download my CV
03 / Social content & visual branding
From the first photo to the finished post.
I work across photography, styling, video and design. Product photos, Reels, carousels and Stories are part of the same conversation with an audience.
Photography & product styling
The light, the materials and how the product sits in the picture.